Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

 

For my preliminary task I created a magazine around the topic of college. Since the preliminary task I have learnt many different skills that will contribute to the final product of my music magazine. These include the Photoshop skills, publisher skills and Picasa skills also. These are the practical skills I have achieved since the preliminary task, however also I have learnt different things about the music industry and how different colours and layouts can attract different audiences. One of the main factors that have improved my skills is my photography; I think this has affected the whole look of the magazine and changed the standard and quality of my work.

Throughout my preliminary and the drafts of my cover especially the photography let the rest of my work down, however I think the improvement of this has created a better more professional result. I learnt about having different ideology for the college magazine by having props such as books and exercise material within the college campus. However I had to change and adapt this to a fit the music magazine I created. I have tried to create a more professional shoot which I took within a studio with spot lights that look similar to stage lights, with a curtain behind the model. I think this is better fitting to the music magazines, and I used what I had learnt from the college magazine and adapted it to fit the brief that I had been given.

Also from my preliminary task I had not thought of the different demographic differences and pricing of the magazine depending on audience. Also the distribution ideas and unique selling points, this I gradually added to my final magazine by researching. Another thing I never thought would be important for a magazine at the start in my preliminary was the colour scheme and how that could change the dynamics of the product completely, from different genre to different target audiences just with adapting and changing colours. I have considered this more within the final task more than I did for the preliminary; I think this is one of the factors in the reasoning of why the music magazine was of higher quality to the college magazine.

I think my editing skills in changing and adapting photographs has improved, I think the contrasts between the imagery from the preliminary to the final magazine are very different. With all the factors that have improved and changed I think something that has been kept the same within the front cover is the layout. I think it’s similar when you look at the two together, however the new final layout is more structured and I designed and based this on different magazines structures more effectively. However I think my two content pages are incredibly different. The college content page has none of the conventional aspects or very few that are seen on the new music magazine. Also some of the content is very different due to the different genres; therefore I have learnt how to adapt the same concepts and ideas to different ideas within media.

All my computer skills and program skills have been improved by doing these tasks, and have changed a lot since the first preliminary task. Publisher and Photoshop were both programs I knew very little about however experimenting within the programs to create different effects has improved on my work and general knowledge of different work on the computer. I think overall all my skills have improved in some way in all areas, I think these skills are useful to adapt and put to other things within other aspects of media such as the music industry exam assessments. I also think the exam side has helped me understand the distribution industry and how products are marketed with their competitors.

 

What have you learnt about technologies from the process of constructing this product?

What have you learnt about technologies from the process of constructing this product?

 

I have learnt within this topic how to do many different functions within the Photoshop and Publisher applications. These include all the tools on the Photoshop tool bar and also I have used some of the tools within publisher for the creation of my magazine. I have learnt how to edit photographs and change colours of models hairs, also eye colour and clothing colours. I have shown this in my drafts and shown the difference between the start of the Photoshopping process to the finish. All of these of which, I never knew how to do previous to starting this topic. I am pleased with how my skills have changed and adapted and I feel confident moving around Photoshop. These are some of the tools I have used, and what I have used them for.

 

 

 

How did you attract/address your audience? Who would be the audience for your media product?

How did you attract/address your audience?

Who would be the audience for your media product?

There has been many factors I have considered when deciding how to attract the audience and customers needed to create a successful company. Something I have considered and put toward is the idea of distributing the magazine within current magazines; this creates potential customers and public interest. Also there are different audiences that may not be the target audience that may read the magazine and enjoy it. I think this strategy is better than selling it individually as the audience may just go to their usual magazine without even considering a new product within the market.

Also I think advertising the magazine at the concerts that the bands featuring are at is a good selling point for the magazine, introduces an consumer that is clearly interested in the content first had to the consumer. With also the wide range of bands that are going to be featured within the magazine, from popular well established to bands that are only starting out, creates a completely different audiences coming together to read the same magazine

 This ultimately creates a huge audience base therefore the magazine can be targeted a particular audience; however it is accessible to a wider audience in some aspects. I think also a good strategy to attract the audience would be to keep the main features with well-established bands; therefore the audience recognises the band’s name and are instantly attracted towards the magazine. I think having an unknown band featuring on the front cover wouldn’t grab the consumer’s eye in the same way as people tend to naturally stick to what they already know and like, and they don’t have a wide established fan base. I have kept to this idea with having a band reunion on the front of my magazine; this attracts the current audience of the fan base to the magazine as they will be interested in reading about the news of the band.

Also I have added features within the front cover that will attract the audience to buy the magazine; this includes free CD’s and deals on concert tickets. These are promotional offers, I think this will attract this audience base because the average concert ticket for this alternative audience can go up to £200, festivals and concerts such as Leeds fest are increasingly popular within this alternative audience, therefore they are more inclined to purchase and buy the magazine. This is popular within larger magazines companies, and eventually if the magazine became popular within the music industry the artists would supply tickets to win and CD’s that are purchased at a discount for their own publicity.

Another factor I have considered is the cost of the product, and how that would attract the audience. I have priced my magazine as £1.30 per issue which is published monthly. This cost will be added to the overall cost of the product when purchased with another magazine, or just the single price for the magazines that are sold singularly. I think the demographic band that my product would fit in to is the band labelled C2 bordering the D section which is for skilled workforce. Although my product could be purchased by people higher up the demographic band, however this is my target audience. I think having the price at £1.30 per month targets this demographic band because they will be able to spare this money for the magazine per month, where as if I priced my magazine at £5, my target audience may want to consume the magazine however cannot afford it. I think this target audience is the most inclined to be interested within this music genre, as higher bands are stereotypical associated to like classical orchestrated music therefore having the magazine at this price wouldn't attract the people that could afford it.

Also I think having it at this price and having all the promotional offers will make a potential reader feel they are getting a product that has something to offer them in return, as most people enjoy something for a discount or free. I think these factors show that I have catered to the C2 – D target audience, these of which are generally unskilled manual workers, or skilled manual workers.

Also another factor I have considered when trying to attract my target audience is that the majority of music magazines are target at men however they are actually purchased and read by women. This has been proven with magazines such as NME which is one of the magazines I have taken inspiration from. Therefore when deciding on colours and format for the magazine I have kept most of the colours conventionally male dominated, however I have changed them to lighter colours to make them assessable for females also.

Also I think this is something different and diverse from what other magazines have to offer, this may be proven successful. I think this change will attract the audience that I need to create a successful magazine to my magazine. I think also these colours will stand out amongst the other magazines on offer already on the market, and on the shop floor at a distributor. I think this will also create a branding that the consumers will associate the magazine to, therefore indemnify with it and recognise it as unique between the competitors.

Demographic Table

What kind of media institution might distribute your media product and why?

What kind of media institution might distribute your media product and why? 

The type of media institution I think would benefit my magazine the most is one that already exists. That also has products which are similar to the product I’ve created. I thought for distribution at first to create interest and try and get my product more popular would be to combine the two within a package and sell them together. This would happen until the product is popular enough to sell itself. This would create interest in the right audience for my magazine and go to people who genuinely show an interest in the genre.
I think a good example of a magazine that could stand alongside with my magazine would be Rolling Stone magazine. The average copies sold of every issue is around 1,453,158. Therefore distributing my magazine within there's will ensure a large amount of people buy and view the magazine. 

This creates potential consumers for the next issue that our magazine would bring out. It has proven that this method of distribution works and many magazines have started out like this. I think within trying to get in this competitive market the only way to become popular is to work with other magazines who are already successful and gain the knowledge and skills to eventually stand alone within the UK retailers. The current distribution of Rolling Stones magazine is online and in shops in many countries. Currently Rolling Stones does not distribute to the UK however they are very popular in countries such as America, this is proven successful therefore this would be a great distributor for over seas. 
I think also a similar idea and contract with such magazines as Q within the UK would benefit the UK retail market within the same way. Therefore my magazine would become more popular within the UK and over seas. This would be part of the the globalization strategy on how to get popular world wide. By having my magazine within the Q magazine in the UK, I think this targets a completely different audience and may introduce American music more within the UK. Also this could happen vise versa within America being introduced to more UK music. 

The main magazines I have looked at and been inspired by are only sold within the single country that they are produced. I think the idea of having a single magazine for more than one country will create more audiences and interest more people within music they didn't know existed. I think also having different distributors it would interest more artists and bands to feature within the magazine, they would recognise that the product is being sold within other countries and reaching a wider audience with new potential fans. 

How does your media product represent particular social groups?

How does your media product represent particular social groups? 

I think the social group my magazine is based around is a male or female audience around mid 20’s which are in to band music or alternative music. I have chosen this social group because its stereotypical for being mostly males and I have incorporated this within the magazine by using the blue colours. These darker colours are associated more with the male gender therefore it will attract potential buyers who are interested within this music gender. Also within the pictures and articles it refers to females which is going to attract males rather than other females.

Within my research I based this around scene audiences however I felt this ideology was difficult to recreate and the audience was too narrow as there is all types of different scene cultures to cater for. Therefore I changed my ideas to fit a different range of audiences within my magazine. I then changed this idea to a magazine that fits more social groups, the genre is a rock band genre and I’ve added articles on up and coming bands and reunions within my articles. This is due to this stereotypical view is of fans who enjoy a variety of different bands and always look for new ones to listen too. Also they are stereotyped to go to garage gigs and also spend a lot of money on concerts such as ‘Leeds fest’. This social group becomes bigger each year and the market is growing for wider magazines with less mainstream bands featuring within it. I think this is the approach I have achieved within the design of my magazine.

Also by using the photographs of younger people within the magazine, I think this appeals to a younger audience. This is due to the fact that they get the impression that the articles are relevant to themselves as they can relate to the age group of the artists. All this information is conveyed by just using the conventional photographs within the pages of the magazine. I think this is useful as most people tend to judge an article on its appearance rather than what the content is. If they can visually see something interesting and relatable, they are more likely to read the article and take an interest and buy the magazine.

Within pricing my magazine I decided that the price of £1.30 per month. When making the decision on the pricing of my magazine I looked at prices of other magazines and compared them. I also realistically asked different people what they would be prepared to pay for the product per month. I think the price I ended up with is a fair price and with the target audience being so wide and including a lot of people many copies would be sold within the high street.

When looking at my reader profiles I considered the medium age for all the reader profiles that I found. This helped and allowed me to identifying the target audience I was aiming for looking at NME and other reader profiles it showed a pattern of the age range of purchasing music magazines. This age range was from 18-22, therefore I am trying to aim my magazine at this age range. However also from looking at the statistics of the reader profiles I’ve learnt that overall less men purchase the magazine than women, I found this interesting as the ideology and conventions of the magazine were very male stereotypical. Using this information I adapted my magazine to be more neutral, however still maintaining the male ideology because it seems successful to the major magazine companies.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Conventions on individual pages 

 

 

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Conventions overall

Throughout my magazine I have tried to achieve continuity between all of the pages of the magazine. This is a convention used in magazines, for example the text of the 'Trance' band the font is the same throughout and it shows visually that the feature from the front relates to that article. This creates an identity for the band also within the magazine, it is then easier for the 'Trance' fans to locate this article within the magazine. I think this shows a more professional approach to my magazine also. I have even done this within the article text itself to re-enforce this ideology. 

Also within my magazine I have used different pictures to suit the page I was creating, however I have used the same model and person. I have even created the same kind of style within the photograph and edited it in a similar way. I have kept the black and white as I think it looks more professorial and it created a theme throughout, it also allowed the text to stand out better than having the picture in colour. Also within the magazine industry conventionally it should have 3 colours that are constant within a magazine. I have tried to achieve this by using black and white however mostly blue. I think the blue colour has created a theme for my magazine overall, this is very different from the ideas I had at the beginning of my task. All these are conventions of a magazines and the ideas that I have taken form researching other magazines and adding them to my own. 

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Comparing to current products, and their conventions

I have used these examples of the music magazine NME for inspiration for my magazine. I have used some of their conventions on my own pages. I took inspiration with the colour scheme, I liked the convention of having a black and white imagine and using these colours within the text, along with another colour to create the 3 conventional colours that I needed. I have used the ideas from the double page spread of having a pull tag around the text; this is conventionally used within magazines to draw in the audience. The pull tag from the NME magazine example is a quote from the text that will interest the audience. This is something I took and re-created on my own magazine, within the article I wrote I decided on something that would draw the audience in and created this as my pull tag. I put this almost the article as this is often done within magazines. I think the idea of putting it within the actual article is better than the magazine example; this is because it draws the eye directly to the article and attracts the audience to then read the article.

Within the front cover example I have taken inspiration from the bar going along the top of the magazine displaying information; however within my magazine I've placed this convention on the bottom of the page. I have used a similar layout and my inspiration for my layout came from NME products, however I’ve swopped some of the conventions around.  For example I have placed my feature heads in the conventional right hand side of the page, this is to conform to the conventions that NME use, they are successful  and work on the retail market therefore I have applied them to my magazine. I have placed the barcode in a similar place to the example as through my research most magazines in general not just in this genre have their conventional barcode in the right bottom corner.  Also underneath the title of the magazine it has the issue number and the date, this is something I’ve achieved on my magazine. I have also placed the price for the magazine in bold underneath; this is also something that is inspired by the example NME front cover.

These products also inspired my photography conventionally all magazines have photography; however it can be edited in any way that fits the photography type. I took these examples and decided to create something that would fit to be edited into black and white. I did this because I liked the contrast between the coloured article features and the black and white background.  Some magazine covers are conventionally edited in colour, however I have decided not to do this and make the features a main focal point to draw in potential buyers. Within the double page spread from the photograph that I have used like the example they both have a negative space background, with positive background. This means that the background for the photograph is dark and the writing is light, this is not conventional of text, however is often used in magazines. I think this works well and looks better to the conventional negative on positive because its more interesting and draws in the audience more. 

Final Magazine

 

Feedback on Content Page

Feedback On Content Page

I like your contents page and I think the image you have used is really nice. I also liked the fact that you have the QR code in the corner to scan as that's a good feature to have. The only thing bad is that it's a bit too plain and it would look better if a bolder font was used, but other than that it's really good! I do also like the font and colour scheme you have used on the 'Contents' part where you have listed the page numbers. Overall, a good contents page. - Tyla

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Becky Marrow

Strengths of your contents page include that it's brightly coloured so will catch peoples' attention, the colour scheme matches and pulls the whole contents page together a lot more, the photograph matches the genre of your magazine and you have included an editor's note which is very conventional.

To improve you could maybe change the size of the qr code, as it seems a little too big for page and add some more contents in your list to fill up more space.

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Good contents page, the text is a little bland which does make it obviously a fake one, and could use some more images on it - Danny

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I really like your contents page, it sticks to the colour scheme and the layout is really good!

To improve you could maybe use so more original images, 

Well done keep it up!
Lauren Richardson :-)

Feedback on Front Cover

Feedback on Front Cover

KINGMASI 

• The blog has a cool background but the font could be changed to a nicer looking one.
• The front cover is good but the font is a bit boring for the features and that could be changed. The barcode is a bit big as well and over laps the model. Could also try and work on the model looking less like they've been cut out.
  
  
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  Lauren Richardson 
  
  I love your blog! The layout is great! and you've done loads of research and you Ed Sheeran images/video are fantastic!
  
  Your front cover is pretty good! I like your layout and the colour scheme as well as your imagery.
  
  I think you could improve by adding a header and footer as well as rearranging the placing of your date line/price and re-sizing it.
  
  
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  Ellie Broughton
  
  You have done loads of work and I like your background on your blog. The layout for your front cover is very conventional however I think you need to change the font and colours as it kind of looks boring, but with these little improvements I'm sure it'll look great.
  
  
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  Becky Marrow
  
  From looking at your blog I can see that you've done loads of work and tried really hard. The process you went through to get to your final front cover can be see clearly, and I think that your final front cover is really well done.
  
  Your final draft follows convention and suits the genre of your magazine really well. The image you took is really good, and I like the colour scheme too.
  
  To improve I would maybe change the colours of some of your cover lines to add more of a variety and make it more eye-catching.
  
  
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  Acting on Feedback
  
  
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  To act on the feedback to change my picture and spend more time editing it, to produce a better picture. I am going to change the size of the barcode and maybe look at changing some of the colours. Also I may change the place of my headings and the arrangements.